WWG Premium Self Storage Management
The William Warren Group manages its self storage assets under its acquisition and storage property management subsidiary, William Warren Properties (WWP). WWP is a full service self storage property management company with over 60 years of combined experience in real estate development and self storage management. From advanced advertising and digital marketing programs, to hiring and training only the most qualified sales personnel, William Warren Properties handles all functions of running a self storage facility, successfully.
WWG offers owners of individual stores the ability to re-brand their property to the state-of-the-art StorQuest Self Storage brand, and take advantage of a huge innovative marketing budget and numerous economies of scale available to all stores on the StorQuest operating platform. If you are a self storage property owner looking to improve your own store economic performance and ultimate value, you should consider hiring The William Warren Group as your self storage property management company.
Once you join the WWG Premium Storage Management platform, you can expect the following:
Superior Operations & Higher Occupancies: The WWG started with the management of just one store when the Company began in 1994. Today, The WWG owns and/or operates a portfolio of over 100 sites. We have come a long way and over the years we've been able to recruit and retain the best operating team in the industry. From our Chief Officers and VP of Operations, to our District Managers in every market, we have the combined experience of over a decade. We know what it takes to make a storage facility successful and profitable. Our organization is entrepreneurial by design, yet structured to get the best ideas from the corporate office to the field.
Timely and Efficient Revenue Management: With WWG’s Premium Storage Management, we maximize revenue not just by renting units, but by controlling rates on new and existing tenants, and by finding out what type of discounting (if any) is needed to increase rental activity and achieve target occupancy levels. Every market is different, and we utilize our experience and algorithmic pricing models to establish the appropriate rates and discounts that work best for each individual facility. We are accustomed to modifying asking rates and discounts on a daily basis to continually adjust to current market conditions.
Full Time Marketing Team: Our Company’s success in attracting new storage customers has resulted from our storage management marketing team’s ability to deliver unique and creative marketing and advertising concepts to our properties. By joining The WWG’s storage management platform, you will benefit from the creative work of our in-house team, along with our third party web marketing, social media marketing, and advertising agencies, and become a part of the dynamic life of the StorQuest brand.
Reduced Advertising Costs: By leveraging the strength of the StorQuest brand, smaller storage companies get the benefit of a larger entity and its combined marketing budgets. This includes: internet, public relations, direct mail, social media, multimedia advertisements etc. Simply put, no individual storage facility can afford the combined advertising and marketing budgets as a strong regional brand. By leveraging the brand, each individual store gets economies of scale and reduced operating costs from personnel, advertising, large volume discounts on retail supplies, and other vendor discounts, such as software costs and credit card processing fees.
Best in Class Web Optimization: Through local search marketing and expert optimization strategies, The William Warren Group has proven to be an industry leader in establishing storage’s online presence on the top search engines and review sites: Google, Yahoo, Bing, Google Maps, Yelp and Google Places. The WWG’s storage management team of web marketing specialists evaluates our facilities’ website traffic with the goal of generating a higher position in organic search, provides complete analysis of competitors’ on-page and off-page website strategies in comparison to our tactics, conduct business directory submissions and revisions to create a consistent presence online.
Fully Integrated Online Website: The StorQuest Website continues to be the most effective form of communication with our customers. The StorQuest website has continued to evolve to ensure that we are staying ahead of the competition. The StorQuest web design combines SEO, brand building, and conversion rate optimization to ensure discovery by the right prospects to the right facility. The StorQuest website is a custom unique multipage website with custom CS 4.0 integration and Sales Force lead push. StorQuest.com is equipped with easy to use content management and lead reporting systems, and is optimized monthly.
Powerful & Respected Brand of StorQuest Self Storage: The StorQuest Self Storage brand breathes new life into self storage; it is vibrant, energetic, high tech, and most importantly, fun.
StorQuest Self Storage is different than other storage providers in its commitment to stellar service and the care of your belongings. While the storage industry typically focuses on price and location, the StorQuest Self Storage brand emphasizes the customer experience. When you plug into the StorQuest brand, you will get the immediate benefits of a sophisticated operating team, fantastic technology platform, and a multimillion global advertising budget that will drive store traffic, rentals and property value.
Cutting Edge Technology: Technological advancements have drastically changed the storage industry in the past five years and it is expected to continue to evolve rapidly. The William Warren Group is a leader in such change and continues to explore technological products that can improve operating systems and reduce costs. Some of the most notable advancements that are currently part of the WWG Premium Storage Management program include: a customized call center with dedicated StorQuest operators and a real time online operating platform where software and customer data is stored offsite at a data center instead of at the property level. This allows management, staff, and owners to retrieve store level operating results 24 hours a day from any internet connection in the world.
Customized Call Center: The William Warren Group Premium Management in-house Sales Center offers immediate support to prospective and existing customers for on-site employees, 7 days a week. With the WWG’s Sale Center, all sales calls and roll over calls come directly to our team of highly qualified sales representatives, who are educated in the specifications of each individual site. This minimizes the number of calls and questions left unanswered, and greatly maximizes revenue. Advanced operating systems and reporting allows us to monitor wait times and assists Marketing in determining best advertising sources and practices. Additionally, our Click to Chat feature allows us to reserve or answer account questions to web based customers with just a click of a mouse.
Discounted Insurance Costs: Due to economies of scale from a multi property insured portfolio, The WWG has been able to obtain some of the best coverage at the lowest cost, possible. By plugging into our Premium Storage Management platform, owners are able to improve their individual store coverage and benefit from the cumulative savings.
Human Resources: The William Warren Group strives to exceed employee’s expectations by providing revenue driven development and resource opportunities. Such opportunities enable our staff to perform at a high level by delivering the best customer service. The WWG’s Human Resource Programs are in alignment with our storage management strategic goals, and provide measurable results while exposing competency gaps, and organizational behaviors that undermine change.
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