The global pandemic has illustrated just how quickly the economic landscape can shift, forcing us to adjust to the unanticipated impact on our business and local communities. Maintaining a core brand and nimble marketing strategy has proved to serve as a competitive advantage, allowing companies to more readily adapt to the unexpected change in tide. With Google reporting an overall 25% decline in storage demand during the Spring rental season, a sound marketing presence and strategy can prove to be the key ingredient in achieving your objectives. Solidifying your brand position will increase engagement and affirm your authority. 

At StorQuest, we believe that self storage serves as a springboard to a more awesome life. Encouraging guests to get organized so they can focus on the things that matter most is paramount to our messaging. We give customers the assurance that their belongings will be kept safe and protected, so they can embark on their next new hobby, starting a new business or checking a big-ticket item from their thrill list. 

Optimizing the customer journey through consistency at every touch point, including social media, online and marketing collateral is a crucial component to the equation. From StorQuest’s 24/7 Customer Experience Center, to our round-the-clock telephone and digital leasing, the goal is to make the storage journey stress-free for our customers. 

Our tips to staying competitive through the pandemic: Research and understand the key differentiators that distinguishes the “why” behind your business. Closely monitor your marketing spend by finding the right prospects through the highest yielding channels at the right time. Track your site’s performance via dedicated phone numbers, landing pages or form fills to yield higher conversions and reduce your overall budget. Review your strategy with your marketing team and confirm that the technology you have in place aligns with your objectives. And lastly, start with your baseline and work with them to lay out your growth strategy. 

Questions?
Michelle Bakva
VP of Marketing and Sales
StorQuest Self Storage & The William Warren Group
mbakva@williamwarren.com

Read the full article here: https://listselfstorage.com/news/How-Your-Brand-Will-Help-Weather-the-Pandemic/3050